Modern digital strategy
for owner-led brands
in Africa
Simple, senior-level digital strategy that cleans up what’s old,
connects what’s scattered,
and gives your brand a clear way forward online.
This is for you if…
- Your website or social pages no longer match what your brand actually does.
- You’ve grown, pivoted, or changed direction, but your digital presence hasn’t caught up.
- You have scattered pages, inconsistent visuals, mixed messaging.
- You know you should be getting more sales through online channels but might be wasting time and money on the wrong channels.
- You want a modern, credible presence without going through a heavy agency process.
- You’re building or relaunching and want your digital foundations to be right the first time.
This applies whether you’re B2B or B2C, founder-led or multi-partner, early-stage or established.
If this sounds like you, let’s map out the version of your brand that matches the work you’re already doing.
Services
What we do inside Digital Strategy
We don’t touch everything for the sake of it.
We focus on the things that actually move trust and revenue for your brand.
1. Clear story and messaging
We help you answer, in simple language:
Who you are, what you do, who you serve, and why it matters now (not five years ago).
2. A map of your digital presence
We review your website, LinkedIn, key social channels and touchpoints.
What to keep. What to retire. What to introduce.
3. A modern direction for how you show up
Recommendations on structure, tone, and key pages or sections (e.g. About, Services, Case studies, FAQs).
4. Content pillars and simple formats
A small set of themes that make sense for your brand and your capacity.
5. A practical 60–90 day action plan
Prioritised steps so you’re not guessing what to fix first.
Your team can execute with or without us.
6. Maintenance and reporting
However you like it. We can execute the whole process for you or teach you how to go about it after the sprint.
Why this matters
When people Google your brand, they’re asking themselves:
- “Can I trust this brand?”
- “Do they look like they know what they’re doing?”
- “Is this for people like me?”
If your presence feels old or unclear, you lose momentum before anyone speaks to you.
A good digital strategy doesn’t just make things pretty. It makes it easier for:
- Your team to tell the same story everywhere
- The right customers to choose you
- Partners and investors to understand you
It’s strategy you can actually use, built for real teams, big or small. We meet you where you are.
+254 745 268 333
Thamani Digital works with teams and leaders across Africa. We’ll start with a simple conversation. No pressure.