Senior marketing support
for African tech, fintech
and digital-first brands
Some seasons don’t need a full marketing department.
They need one experienced person
who understands your space, sets direction,
and helps your team execute.
Who you’re working with
I am Shiku Njathi, the face behind Thamani Digital.
I’ve spent 10+ years across:
- Agencies – Brand2D, Belva Digital
- In-house marketing – African fintech, payments, web3 and digital products (AZA Finance, Cellulant, UTU)
- Founder-led projects – content, community, launches and events across multiple markets (Digipesa, ETHSafari, YieldGuru)
I’ve been:
- The person inside the agency
- The person inside the company
- The person founders call when they need clarity, not more slides
Fractional work is where that experience comes together: you get someone who understands African markets, long sales cycles, regulated industries, messy realities and small teams trying to do big things with limited time.
This is for you if…
- You’re a founder or owner still carrying marketing on your shoulders
- You’re in tech, fintech, SaaS, web3 or a complex service business and need someone who “gets it”
- You’ve tried agencies or scattered campaigns and want something leaner and clearer
- You have people who can execute, but no one setting direction
- You’re not ready for a full-time senior hire, but you know doing nothing is slowing you down
- You want marketing tied to pipeline, adoption or revenue, not just “awareness”
Services
What you get
Clarity on your positioning
We define how you show up in your market: who you’re for, what you solve — in your customer’s language.
A realistic marketing plan for your stage
A focused 3-6 month roadmap that fits your team, budget and reality.
Structure for your existing team
Light processes, simple templates and check-ins so your people know what good looks like.
Done-with-you or done-for-you content
I can stay in a strategic lane and guide your team, or quietly take more of the content load off your plate.
Senior support on key priorities
This can include launches, events, content strategy, partner marketing, founder visibility or clarifying which bets to make.
A thinking partner, not just a vendor
Someone you can message when you’re deciding between options – pricing, channels, messaging, tools – so you’re not making calls in a vacuum.
How it works
I keep it structured but light:
- 90-day, 6-month or longer fractional engagement
- Set hours per month (e.g. 20-60 hours) across calls, strategy, execution and async feedback
- One deep-dive call per month to review, decide and re-focus
- Async collaboration via shared docs, project management tools, and comments so your team keeps moving
- If you already work with an agency or freelancers, I plug in above or alongside them to keep everything aligned
Testimonials
As a busy founder building in stealth, I didn’t have time for social media. Working with Shiku, we clarified our brand positioning and used storytelling and thought leadership content to show up on LinkedIn. In weeks, our vision became clear to our community, engagement improved, and we started getting real feedback on features before launch. The visibility before product launch has been genuinely valuable. — Eliud Mungai, YieldGuru
Quick FAQ
Question: Is this the same as hiring a Head of Marketing part-time?
Answer:
It’s similar in outcome, lighter in structure. You get senior leadership and direction, but with clear boundaries on scope and hours instead of a permanent headcount.
Question: What’s the main advantage over an agency?
Answer:
You’re not buying “more activity.” You’re getting someone who helps you choose the right activities, in the right order, with what you already have, and who can sit in leadership conversations, not just campaign reviews.
Question: Will you join leadership or board calls?
Answer:
Yes, where marketing, positioning or go-to-market is on the agenda. Many founders use fractional time specifically so there’s a marketing voice in those rooms.
Question: Can you work with our existing agency or freelancers?
Answer:
Yes. I can help set direction, brief them properly, and ensure the work lines up with your strategy instead of becoming a random activity.
Question: What kind of businesses do you work best with?
Answer:
Founder-led or owner-managed brands in tech, fintech, SaaS, web3 or complex services, especially those selling into or across African markets.
Question: Where are you based and what time zones do you work with?
Answer:
I’m based in Nairobi and typically work across African and Europe time zones, with some flexibility for global teams.
If this sounds like the kind of support you’ve been trying to describe in emails and voice notes, let’s talk.
+254 745 268 333
Share a bit about:
- Your product or service
- Your team setup
- What’s working, what isn’t, and what you’d like marketing to do for you
My LinkedIn DM is also open!
